007 BRANDING A brand like James Bond must embody suave sophistication, intrigue, luxury, and confidence, with elegance and style with a...

Despite the common misconception that design and art are one in the same, there are actually colossal gaps between the two disciplines....

In my 30 years in the branding and design field, I’ve found that building a brand is essentially the art and science of establishing...

In my 30 years in the branding and design field, I’ve found that logo design and the branding that connects it is a nostalgic link to so...

Branding has been my business for 30 years and if I had to break down the biggest issue between a marketing department and the branding...

Undertaking a rebrand is often a necessary step for an organization that wants to best serve its customers and stay relevant to an...

In my experience, there’s a real need to establish the purpose and rationale behind the marketing tasks you want to develop. Therefore,...

Doing the work to write bright bold statements and supporting copy for your business will hone in and uncover your brand’s voice....

Design establishes the visual reflection that you want your brand to represent. Connecting design to your brand position requires a...

In my 30 years in the branding and design field, I’ve found that there’s an enormous difference between a brand that’s visible and a...

Awesome branding is an extension of your Vision and Mission statements. This fact, I’ve found, is largely misunderstood, primarily by...

Now that 2020 has encouraged us to embrace the fact that so many things are out of our control, we’re able to see more clearly what has...

HOW I LAUNCHED MY DESIGN CAREER Look closely at these pictures. Notice anything beyond my beautiful Mother? I was born cross-eyed and was...