Branding turns your business from just an option into the obvious choice. The true ROI in branding is felt in the way people remember...

Okay, imagine branding as building the perfect taco, delicious and guaranteed to have people wanting another if you do it right. First,...

“NO CAPE.” Edna Mode A hero is the central figure that embodies your brand’s vision, mission, and personality. It gives your audience...

When a brand becomes clouded, its identity drifts into confusion, unclear, inconsistent, and hazy. This erodes trust, weakens...

Remember summer afternoons when the faint jingle of the ice cream truck sent kids scrambling barefoot down cracked sidewalks, clutching a...

I’M ALL EARS How your brand sounds is your brand’s voice, it’s how your brand uses language to communicate its personality and message....

YOU HAVE A LOGO, SO YOU’RE GOOD. NO, NOT QUITE. Why your brand needs more than just a logo. A logo is a key part of your brand identity,...

FORMULA 1 BRANDING We build brands like championship F1 teams build race cars: precision-tuned, built for speed, and designed to grab and...

A BRAND PATTERN Brand patterns are the new brand color palettes. Modern branding is moving beyond static color swatches to more dynamic,...

My special son has taught me incredibly valuable lessons about branding that are deeply personal and meaningful. I hope you find them...

The difference lies in the focus and approach to shaping a brand’s future. Brand strategy is tactical. Brand vision is inspirational. A...

DOES YOUR BRAND HAVE A HOOK? A brand hook’s a short, memorable phrase that captures the essence of a brand’s identity, promise, or...

BUILDING A BRAND IS A CONSTRUCTION JOB. STRUCTURE AND PURPOSE Construction: Every building is designed with a purpose in mind—whether...

Internal branding is about aligning everyone in your organization with the core values, mission, and vision of your organization so that...

Social media influencers can play a crucial role in branding by acting as intermediaries between your brand and its consumers by...

Social media influencers can play a crucial role in branding by acting as intermediaries between your brand and its consumers by...

Back in the day, people liked advertising. Cool print campaigns were cut out and hung on the wall. We watched TV commercials that we’d...

IDENTIFY LEAKS IN YOUR BRAND This is our simple checklist to help business owners gain valuable insights into the strengths and...

007 BRANDING A brand like James Bond must embody suave sophistication, intrigue, luxury, and confidence, with elegance and style with a...

Despite the common misconception that design and art are one in the same, there are actually colossal gaps between the two disciplines....

In my 30 years in the branding and design field, I’ve found that building a brand is essentially the art and science of establishing...

In my 30 years in the branding and design field, I’ve found that logo design and the branding that connects it is a nostalgic link to so...

Branding has been my business for 30 years and if I had to break down the biggest issue between a marketing department and the branding...

Undertaking a rebrand is often a necessary step for an organization that wants to best serve its customers and stay relevant to an...