Dixon Hill exposes bad branding and why its brand messaging is lost in the fog it creates between businesses and their audience. He uncovers what bad branding looks like, why it happens, and how to spot brand cracks before they become chasms. Bad branding rarely walks in the front door announcing itself. It’s quieter than that. More subtle. It shows up in a logo that tries to say everything, so it ends up saying nothing. In a website that feels like a road trip without signs.

An overloaded brand is like a huge submarine sandwich with 30 ingredients. Instead of tasting delicious, it turns into a soggy, confusing, flavorless mess. Brands with fewer ingredients are like a well-made sub, simple, fresh, and delicious because it doesn’t have to hide behind extra toppings. With fewer ingredients, the main flavors come through clearly. You taste the real quality of what you're eating. A brand will feel overloaded when it tries to do too much at once, crea

Back in the day, I wasn’t sitting behind a desk, I was standing behind a bar, night after night, and every weekend. That’s where I truly learned the art of connection. By knowing when to pour another drink or just listen, I became a really good bartender who didn’t just serve cocktails, I crafted conversations that gave guests a sense of belonging and created a space that was the place to be.. Branding, at its core, is not that different from bartending, because it’s about re

Every business has a brand waiting to be heard. We’ll shape yours with vision, story, and design that’ll make the people take notice. Whatever it is you do, we’ll make it loud and clear

We turn up the volume for brands by crafting bold, resonant messaging that cuts through the noise and connects directly to emotions. Every word and visual element is designed to spark recognition, inspire action, and leave a lasting impression. It’s not just about being seen, it’s about being heard, and remembered. Is your brand designed to echo in the minds of your audience? If not, let’s create one they’ll hear.

We’re the kind of shop that still believes in service with style, where every brand gets a polish, a top-off, and a spark of pure octane-driven creativity. We check every gauge and tighten every bolt until your brand hums like a well-oiled big block V8. Need a new look? We’ll repaint your logo, shine your message, and align your identity from headlights to tailpipe. Already got a good thing going? We’ll fuel it up and send it roaring down the road with confidence. We’re your

Branding turns your business from just an option into the obvious choice. The true ROI in branding is felt in the way people remember...

Okay, imagine branding as building the perfect taco, delicious and guaranteed to have people wanting another if you do it right. First,...

“NO CAPE.” Edna Mode A hero is the central figure that embodies your brand’s vision, mission, and personality. It gives your audience...

When a brand becomes clouded, its identity drifts into confusion, unclear, inconsistent, and hazy. This erodes trust, weakens...

Remember summer afternoons when the faint jingle of the ice cream truck sent kids scrambling barefoot down cracked sidewalks, clutching a...

I’M ALL EARS How your brand sounds is your brand’s voice, it’s how your brand uses language to communicate its personality and message....