Being seen isn’t the same as being heard. Your audience isn’t ignoring you because they’re uninterested, they’re ignoring you because you haven’t given them something they can recognize, feel, or remember. Being ignored starts with uncertainty. A brand that doesn’t clearly communicate what it stands for, who it serves, and why it matters simply blends into the background. If your first impression doesn’t immediately tell people why they should care, they move on. There’s a ps

Dixon Hill exposes bad branding and why its brand messaging is lost in the fog it creates between businesses and their audience. He uncovers what bad branding looks like, why it happens, and how to spot brand cracks before they become chasms. Bad branding rarely walks in the front door announcing itself. It’s quieter than that. More subtle. It shows up in a logo that tries to say everything, so it ends up saying nothing. In a website that feels like a road trip without signs.

An overloaded brand is like a huge submarine sandwich with 30 ingredients. Instead of tasting delicious, it turns into a soggy, confusing, flavorless mess. Brands with fewer ingredients are like a well-made sub, simple, fresh, and delicious because it doesn’t have to hide behind extra toppings. With fewer ingredients, the main flavors come through clearly. You taste the real quality of what you're eating. A brand will feel overloaded when it tries to do too much at once, crea

Back in the day, I wasn’t sitting behind a desk, I was standing behind a bar, night after night, and every weekend. That’s where I truly learned the art of connection. By knowing when to pour another drink or just listen, I became a really good bartender who didn’t just serve cocktails, I crafted conversations that gave guests a sense of belonging and created a space that was the place to be.. Branding, at its core, is not that different from bartending, because it’s about re

Every business has a brand waiting to be heard. We’ll shape yours with vision, story, and design that’ll make the people take notice. Whatever it is you do, we’ll make it loud and clear

We turn up the volume for brands by crafting bold, resonant messaging that cuts through the noise and connects directly to emotions. Every word and visual element is designed to spark recognition, inspire action, and leave a lasting impression. It’s not just about being seen, it’s about being heard, and remembered. Is your brand designed to echo in the minds of your audience? If not, let’s create one they’ll hear.

We’re the kind of shop that still believes in service with style, where every brand gets a polish, a top-off, and a spark of pure octane-driven creativity. We check every gauge and tighten every bolt until your brand hums like a well-oiled big block V8. Need a new look? We’ll repaint your logo, shine your message, and align your identity from headlights to tailpipe. Already got a good thing going? We’ll fuel it up and send it roaring down the road with confidence. We’re your

Branding turns your business from just an option into the obvious choice. The true ROI in branding is felt in the way people remember...

Okay, imagine branding as building the perfect taco, delicious and guaranteed to have people wanting another if you do it right. First,...

“NO CAPE.” Edna Mode A hero is the central figure that embodies your brand’s vision, mission, and personality. It gives your audience...

When a brand becomes clouded, its identity drifts into confusion, unclear, inconsistent, and hazy. This erodes trust, weakens...

Remember summer afternoons when the faint jingle of the ice cream truck sent kids scrambling barefoot down cracked sidewalks, clutching a...

I’M ALL EARS How your brand sounds is your brand’s voice, it’s how your brand uses language to communicate its personality and message....

YOU HAVE A LOGO, SO YOU’RE GOOD. NO, NOT QUITE. Why your brand needs more than just a logo. A logo is a key part of your brand identity,...

FORMULA 1 BRANDING We build brands like championship F1 teams build race cars: precision-tuned, built for speed, and designed to grab and...

A BRAND PATTERN Brand patterns are the new brand color palettes. Modern branding is moving beyond static color swatches to more dynamic,...

My special son has taught me incredibly valuable lessons about branding that are deeply personal and meaningful. I hope you find them...

The difference lies in the focus and approach to shaping a brand’s future. Brand strategy is tactical. Brand vision is inspirational. A...

DOES YOUR BRAND HAVE A HOOK? A brand hook’s a short, memorable phrase that captures the essence of a brand’s identity, promise, or...

BUILDING A BRAND IS A CONSTRUCTION JOB. STRUCTURE AND PURPOSE Construction: Every building is designed with a purpose in mind—whether...

Internal branding is about aligning everyone in your organization with the core values, mission, and vision of your organization so that...

Social media influencers can play a crucial role in branding by acting as intermediaries between your brand and its consumers by...

Social media influencers can play a crucial role in branding by acting as intermediaries between your brand and its consumers by...

Back in the day, people liked advertising. Cool print campaigns were cut out and hung on the wall. We watched TV commercials that we’d...