METHODS
Our methods for solving branding problems are based on how people think, feel, and behave. Our proven approach validates these insights and provides the foundation to develop a creative vision to connect your brand.
we solve them
METHOD 1
Connected branding begins with vsion.
We write and distill creative briefs into a single, simple insight. Then brand development and design are fair game.
METHOD 2
The consumer is not an idiot.
People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome.
METHOD 3
Brands are a lot like people.
They have personalities. Make connecting your brand to people a priority, and you'll get the same in return.
METHOD 4
Do what gets talked about.
This is no longer just sound advice, it's required. Fame sells, word of mouth rocks and advice from a trusted friend trumps an ad all day long.
METHOD 5
Truth is the most powerful tool in branding.
People expect your brand to sell them something. What they don't expect is truth. The truth disarms and engages. Truth sells.
METHOD 6
Be awesome.
When simple ideas are executed brilliantly, people become fans. This is awesomeness, and it's a very real brand differentiator.
METHOD 7
Always keep score.
Success isn't successful if it cannot be measured in a tangible way. Sales, hits, fans, press mentions. We keep score.
SUPER
Every brand needs a "SUPER". A hero and central figure or icon that embodies its vision, mission, and personality to help tell its story and make it worth fighting for.
we don't need a cape
SOLUTIONS
Businesses of all sizes trust our professional approach because it prioritizes what truly matters and makes them special, and how we reveal that in a clear vision that tells an extraordinary story to connect their brand.
we mean business
