Back in the day, people liked advertising. Cool print campaigns were cut out and hung on the wall. We watched TV commercials that we’d laugh at over and over again. Today? Not so much. People hate being sold to. They think advertising is bad. But here’s the thing. They buy from brands they believe in and connect with them on a personal level.
To build a brand that truly connects with people, you need to start thinking about your brand as a person.
Who it is.
What it believes in.
What it stands for.
Who it stands for.
What it wants to become.
How it’s different. (This is a big one. Because whatever it is you’re doing, another brand’s already doing it.)
When I started Branding Loud And Clear (way back in ‘93), we had no social media. It was Web 1.0, and it was slow and ugly. The only way to gain attention, grow your business, and reach new customers was to buy media, and that was expensive!
The painful part? We couldn't even track any of it. Classic pay, spray, and pray marketing.
As we shift forward into 2025, you’ll realize why branding is more important than ever.
Media is free
Reach is infinite
Results are measurable
Anyone can create and post content
This shift is why your brand needs to open up its personality. Brands must stand up responsibly and align themselves with who they are, what they solve, and why. You don’t need to pay an influencer to be liked, you just need to be authentic, connect to a problem, and offer a solution in a recognizable and easily repeatable way.
So why aren't you taking advantage of this shift? Because most of you are stuck creating content without a solid foundation for your brand. Stop it, before you cause irreversible brand damage!
We personify a reflection of your brand and create a personality for it that connects. Then you’ll be clear about who you are, who you’re talking to, and why, and you’ll know exactly what to say and how to say i
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