Dixon Hill exposes bad branding and why its brand messaging is lost in the fog it creates between businesses and their audience. He uncovers what bad branding looks like, why it happens, and how to spot brand cracks before they become chasms. Bad branding rarely walks in the front door announcing itself. It’s quieter than that. More subtle. It shows up in a logo that tries to say everything, so it ends up saying nothing. In a website that feels like a road trip without signs. In a company...

An overloaded brand is like a huge submarine sandwich with 30 ingredients. Instead of tasting delicious, it turns into a soggy, confusing, flavorless mess. Brands with fewer ingredients are like a well-made sub, simple, fresh, and delicious because it doesn’t have to hide behind extra toppings. With fewer ingredients, the main flavors come through clearly. You taste the real quality of what you're eating. A brand will feel overloaded when it tries to do too much at once, creating confusion...

Back in the day, I wasn’t sitting behind a desk, I was standing behind a bar, night after night, and every weekend. That’s where I truly learned the art of connection. By knowing when to pour another drink or just listen, I became a really good bartender who didn’t just serve cocktails, I crafted conversations that gave guests a sense of belonging and created a space that was the place to be.. Branding, at its core, is not that different from bartending, because it’s about reading the room...