Gumshoe Branding

Dixon Hill exposes bad branding and why its brand messaging is lost in the fog it creates between businesses and their audience.

He uncovers what bad branding looks like, why it happens, and how to spot brand cracks before they become chasms.

Bad branding rarely walks in the front door announcing itself.

It’s quieter than that.

More subtle.

It shows up in a logo that tries to say everything, so it ends up saying nothing.

In a website that feels like a road trip without signs.

In a company message that changes depending on who you talk to… or what day it is.

Dixon calls this “silent sabotage.”

Your audience doesn’t tell you about it—they just move on.

So how do you uncover bad branding?

How do you reveal what’s broken when everything looks “fine” on the surface?

The process starts with listening. Deep listening.

He digs into your story, your goals, your operations, and your customer experiences.

We look for the threads that don’t match, the visual cues that say one thing while your service says another.

He studies your digital footprint like brand detectives, uncovering the moments where friction creeps in, where confusion replaces clarity, where your identity drifts off-course.

It’s part psychology, part vision, part creative intuition.

And a little bit of magic.

After working with countless brands, his team at Branding Loud & Clear has learned the universal signs of bad branding.

Mixed messages.

Inconsistent visuals.

A logo that was “designed by a friend.”

Content that sounds like it was written by three different people, in three different decades.

A social feed that doesn’t connect back to the website.

Customer experiences that don’t match the promise.

It’s all exposed because the internet is forever.

But here’s the secret: uncovering bad branding isn’t about pointing fingers.

It’s about revealing possibilities.

When Branding Loud & Clear identifies what’s not working, it creates a moment.

A reset button.

A chance to rebuild a brand that actually aligns with who you are and where you’re headed.

This is when clients get excited.

Because when you shine light into the corners, you don’t just find problems,

You discover potential.

Once the misalignment is uncovered, the real work begins.

Storytelling sharpens.

Design tightens.

Messaging gets unified.

The brand starts speaking in one voice—your true voice.

And suddenly, everything feels coherent, confident, and unmistakably you.

You stop shouting to be heard.

Because now, your brand is speaking loud and clear.

If you’re ready to uncover what’s holding your brand back and transform it into something bold, consistent, and connected, Dixon Hill’s ready to take on the case.