Taco Tuesday

Okay, imagine branding as building the perfect taco, delicious and guaranteed to have people wanting another if you do it right.

First, you’ve got the shell, that’s your brand foundation. If it’s flimsy or cracked, everything spills out, and you’re left with a disaster nobody wants to eat. Then comes the meat, your tasty product or service, and the core benefit your brand offers.

Next are the toppings, the personality, the flair. They’re your brand voice, style, and vibe. And finally, the sauce, the storytelling. Without it, you’re just a tortilla and a salad in disguise.

Yep, a great brand is like the perfect taco, sturdy, balanced, and bold, with a tasty core, killer style, and a story that brings the heat.