Why They Said Yes
In my 30 years in the branding and design field, I’ve found that building a brand is essentially the art and science of establishing...
Logos Are Memories
In my 30 years in the branding and design field, I’ve found that logo design and the branding that connects it is a nostalgic link to so...
Starting A Business In A Pandemic
Now that 2020 has encouraged us to embrace the fact that so many things are out of our control, we’re able to see more clearly what has...
Rebranding Your Brand
Undertaking a rebrand is often a necessary step for an organization that wants to best serve its customers and stay relevant to an...
Media Defines Your Message
In my experience, there’s a real need to establish the purpose and rationale behind the marketing tasks you want to develop. Therefore,...
Your Brand Needs A Voice
Doing the work to write bright bold statements and supporting copy for your business will hone in and uncover your brand’s voice....
Design Is The Visual Reflection Of Your Brand
Design establishes the visual reflection that you want your brand to represent. Connecting design to your brand position requires a...
Connected Branding
In my 30 years in the branding and design field, I’ve found that there’s an enormous difference between a brand that’s visible and a...
2 Statements That Change Your Business And Shape Your Brand
Awesome branding is an extension of your Vision and Mission statements. This fact, I’ve found, is largely misunderstood, primarily by...
So, You Think You Need a Website?
Branding has been my business for 30 years and if I had to break down the biggest issue between a marketing department and the branding...