Connected Branding | Branding Loud And Clear

BRANDING CONNECTS

There’s an enormous difference between a brand that’s visible and a brand that connects. A visible brand is a brand that’s seen and perhaps known. A connected brand becomes part of your customer's identity.

we make that connection

SMART DESIGN

Connected branding is achieved through smart design and the energy it generates with your customers by making them feel good, or special, or charitable by being associated with your brand. We design smart to connect your brand. it’s a brand differentiator

7 SIMPLE METHODS

We develop innovative solutions to branding problems based on how your real customers think, feel, and behave. Our proven methods validate them and provide insight and a foundation to help us develop a creative approach to connecting your brand to its real users, the problems they face. we solve them

METHOD 1

Connected branding begins with great strategy.

We write and distill creative strategies into a single, simple insight. Then brand development and design are fair game.

METHOD 2

The consumer is not an idiot.

People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome.

METHOD 3

Brands are a lot like people.

They have personalities. Make connecting your brand to people a priority, and you'll get the same in return.

METHOD 4

Do what gets talked about.

This is no longer just sound advice, it's required. Fame sells, word of mouth rocks and advice from a trusted friend trumps an ad all day long.

METHOD 5

Truth is the most powerful tool in branding.

People expect your brand to sell them something. What they don't expect is truth. The truth disarms and engages. Truth sells.

METHOD 6

Be awesome.

When simple ideas are executed brilliantly, people become fans. This is awesomeness, and it's a very real brand differentiator.

METHOD 7

Always keep score.

Success isn't successful if it cannot be measured in a tangible way. Sales, hits, fans, press mentions. We keep score.

BE AWESOME

Design establishes the reflection that you want your brand to represent. Connecting design to your brand position requires a professional who understands business and who knows how to communicate a real emotional connection.

we think that's awesome

SCALED BRANDING

SCALED SOLUTIONS

Branding is the foundation of your company, and your investment is determined by you, your brand's needs, and the scale of your business, not simply by the project scope. We'll dive deep to prioritize your brand goals to deliver results that exceed expectations

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