There’s an enormous difference between a brand that’s visible and a brand that connects. A visible brand is a brand that’s seen and perhaps known. A connected brand is a brand that’s part of the consumer’s identity.
Connected branding is achieved through smart design and the energy it generates with your customers by making them feel good, or special, or charitable by being associated with your brand.
We design smart to connect your brand. It’s a real business differentiator.
To develop innovative branding solutions based on how your real customers think, feel and behave, you need proven methods to validate them.
We approach branding with our 7 SIMPLE METHODS. They provide insight and a foundation to help us develop a creative approach to connecting your product (or service) to its real users, the problems they face, and how your brand solves them.
7 simple METHODS
Connected branding begins with great strategy.
We write and distill creative strategies into a single, simple insight. Then brand development and design are fair game.
The consumer is not an idiot.
People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome.
Brands are people too.
Brands have personalities. Make connecting to people your priority, and you'll get the same in return.
Do what gets talked about.
This is no longer just sound advice, it's required. Fame sells, word of mouth rocks and advice from a trusted friend trumps an ad all day long.
Truth is the most powerful tool in branding.
People expect your brand to sell them something. What they don't expect is truth. The truth disarms and engages. Truth sells.
When simple ideas are executed brilliantly, people become fans. This is awesomeness, and it's a very real brand differentiator.
Always keep score.
Success isn't successful if it cannot be measured in a tangible way. Sales, hits, fans, press mentions. We keep score.
Design establishes the awesome reflection that you want your brand to represent.
Connecting design to your brand position requires a professional who understands business and who knows how to communicate a real emotional connection to your logo, your graphics, your photography and your messaging. We think that's awesome.
Branding is the foundation of your company and your investment is determined by you, your brand's needs, and even the size of your company, not simply by the project.
We prioritize your branding needs to deliver results that will exceed your expectations. Just tell us what you believe you should invest toward creating your brand identity and together, we'll discover what’s possible.