There’s an enormous difference between a brand that’s visible and a brand that connects.
A visible brand is a brand that’s seen and perhaps known.
A connected brand is a brand that’s part of the consumer’s identity.
Connected branding is achieved through smart design and the energy it generates with your customers by making them feel good, or special, or charitable by being associated with your brand.
That’s connected branding and it’s a real business differentiator.
Business originates out of market needs and a passion to fulfill them. Branding and design are the tools that communicate that passion.
A brand is not your logo, it's a gut feeling people have about you and your product.
People get that feeling from smart design, which gives your brand personality and evokes real passion.
7 SIMPLE METHODS
Connected branding begins with great strategy.
We write and distill creative strategies into a single, simple insight. Then brand development and design are fair game.
The consumer is not an idiot.
People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome.
Brands are people too.
Brands have personalities. Make people your priority, and you'll get the same in return.
Do what gets talked about.
This is no longer just sound advice, it's required. Fame sells, word of mouth rocks and advice from a trusted friend trumps an ad all day long.
Truth is the most powerful tool in branding.
People expect your brand to sell them something. What they don't expect is truth. The truth disarms and engages. Truth sells.
When simple ideas are executed brilliantly, people become fans. This is awesomeness, and it's a very real brand differentiator.
Always keep score.
Success isn't successful if it cannot be measured in a tangible way. Sales, hits, fans, press mentions. We keep score.
Design establishes the awesome reflection that you want your brand to represent.
Connecting design to your brand position requires a professional who understands business and who knows how to communicate a real emotional connection to your logo, your graphics, your photography and your messaging.
Branding is the foundation of your company and your investment is determined by you, your brand's needs, and even the size of your company, not simply by the project and its deliverables.
We prioritize your branding needs to deliver results that will exceed your expectations.
Let us know what you have to spend toward creating your brand identity and discover what’s possible.