VIDEO & PHOTOGRAPHY
7 SIMPLE METHODS
Connected branding begins with great strategy.
We write and distill creative strategies into a single, simple insight. Then brand development and design are fair game.
The consumer is not an idiot.
People respect brands that give them respect for possessing intelligence. If you're going to interrupt a person's otherwise pleasurable consumption of media, you'd better treat them to something awesome.
Brands are people too.
Brands have personalities. Make people your priority, and you'll get the same in return.
Do what gets talked about.
This is no longer just sound advice, it's required. Fame sells, word of mouth rocks and advice from a trusted friend trumps an ad all day long.
Truth is the most powerful tool in branding.
People expect your brand to sell them something. What they don't expect is truth. The truth disarms and engages. Truth sells.
When simple ideas are executed brilliantly, people become fans. This is awesomeness, and it's a very real brand differentiator.
Always keep score.
Success isn't successful if it cannot be measured in a tangible way. Sales, hits, fans, press mentions. We keep score.